Dott. Marco Picone, Childrenswear Business Unit Director, Benetton Group S.p.A.

"Benetton Group is working with Action Brand to organise events, fashion shows, conventions.

In particular we have shared and planned the best projects in the childrenswear division of the past four years.

Fabio Albanese and Roberto Capua’s perfect understanding of our plans and the strategies has always been transformed, for my Group, into innovative and winning projects.

Action Brand is not just a communications agency but also a real partner that supports the company in giving value and visibility to its collections.

Furthermore, Action Brand has the skills, even in the most difficult moments as the ones that precede a big event, to resolve last moment hitches, and thus allow our organisation to concentrate on the aims and content of the event.

Right from our first experience of working together, in “Barbie loves Benetton”, I understood that creating a moment, a particular atmosphere during a presentation, could offer a huge return in terms of satisfaction for the sales team, and increase in each one of us the sense of belonging to the group.

The satisfaction of our clients has been translated into notable additional sales that have allowed us to achieve our corporate goals".

Ing. Antonino Morano, Managing Director, Socib Coca-Cola SpA

"For SOCIB Action Brand is a high added value agency.

The professional experience of its managers allows immediate and effective alignment with the needs of our company.

The agency stands out because it respects deadlines, is innovative, checks details and, very important, is able to understand in depth our corporate aims.

Value transformed into plans that effectively achieve our targets, with perfect coherence between contents and organisational and creative support teams."

Dott. Fabrizio Capua, CEO, Caffè Mauro SpA

"In January 2009 we commissioned Action Brand to redefine the international marketing strategy and positioning for the relaunch of Caffè Mauro.

The experience of the agency’s managers and their knowledge of marketing are allowing us to achieve excellent results.

Action Brand is coordinating the new corporate and brand image, the advertising campaigns, the media planning and buying, and the market and corporate events.

They are providing an excellent marketing strategy and execution and this is allowing the Company to accelerate its business growth.

They are a team of professionals that we feel are part of our own team."

Dott. Michel Klersy, President and Managing Director, Mars Italia SpA

"I have worked with Action Brand on various important events that our company has organised over the last few years.

From an organisational point of view before and during the event, the agency has always shown a very high level of quality, from the standpoint of both their execution skills and their creative solutions.

I would like to point out that the real added value that Action Brand brings is their corporate experience, which is part of their capital.

This enormously facilitates understanding and interpretation of our briefs, accelerates the planning process, and allows the agency to be right first time.

Action Brand always has suggestions and plans and it builds projects to match our requests, always remaining within the brief and assigned budget."