Action Brand identifies, develops and handles trade promotional actions.

These are critical to increasing sell-in and to involving the Point of Sales staff.

Action Brand identifies the right means by analysing the client type and target audience in depth. It selects interesting prizes for the winners, determines the access thresholds on the basis of the commercial target, develops the creative and graphics aspects, and handles the administrative and fiscal aspects of the promotion.

The budget is very carefully drawn up and is constantly monitored, and close attention is paid to the redemption results.